J-LTF typefaces tell stories.

J-LTF typefaces are like people, with their own histories, ideas, and feelings.

As such, J-LTF typefaces interact with other typefaces, creating dialogues which clarifies the intentions behind each one.

J-LTF typefaces have other interests besides words.

J-LTF typefaces are autonomous, and J-LTF gratefully acknowledges the role of others in (re)creating meaning behind each typeface.

J-LTF typefaces have had many lives and will have many more.

J-LTF typefaces are emotional. They use as their guide the whole range of human affect.

J-LTF typefaces are biographical. They have had many lives and will have many more.

J-LTF typefaces care for their texts, amplifying the sentiments expressed by the content.

J-LTF typefaces leave space for their audience to interpret a text on its own terms.

J-LTF typefaces draw up boundaries for themselves, inside which they are playful and have fun.

J-LTF typefaces work hard on their appearance, while staying true to the openly experimental ethos of the amateur.

J-LTF typefaces differ in character, but are all steadfast in their solidarity.